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Trade secrets are one of the few things that aren’t up for discussion.

“I’m very intelligent…very smart,” he says flatly. “I pay attention to marketing, and I know what niggas is doing. A lot of niggas getting this shit twisted. I’m an executive first, and I know what’s going on.”Īs such, he met executive to executive with Antonio “L.A.” Reid to bring his CMG imprint to Epic. The 2009 singles “5 Star Chick” and “Women Lie, Men Lie” both made cameos on Billboard magazine’s “Hot 100” charts, with former enjoying a seven-week stint. And Gotti has set up a November 19 release of his I Am album with a mixtape, a 40-city tour and another “Hot 100” charting single in the Young Jeezy-assisted “Act Right.” As it turns out, Gotti approaches divulging his career highlights to journalists and fans the same way he approaches advising artists on his label. “The best thing I can do for them is to show them what I’m doing,” Gotti says. HipHopDX: We should probably start with your latest mixtape, which begins with “Gangstas Don’t Talk.” What made you feel the need to break it down to basics and tell people the G-Code line for line? Yo Gotti Admonishes Rappers To Stop Abusing The G-Code The Memphis native will continue touring until his album hits shelves, but between now and then, he has plenty to say about how he achieved his success. Yo Gotti: I think niggas are forgetting the code of the streets. The Internet done changed a lot of things, and I’ve watched so many niggas portray themselves as gangstas and use that name in vain. They talk about they’re hood or this and that, but to me all that shit is a way of life. It’s a culture, a way of thinking and shit that you stand on. I see niggas just abusing it by talking reckless on Twitter, putting guns up on the Internet and on Facebook and talking about what you’re gonna do to the next man. Where I’m from that’s insane… Any nigga I see tweeting about it ain’t finna really do that. If you do, you’re a straight up, damn fool.ĭX: You mentioned the Internet, and it can be a great tool for building your fan base and prolonging your career. But there’s also all of the negatives you just pointed out. Yo Gotti: I promote music and who I really am on the Internet.

I’m a Memphis nigga who motivate the streets. I fuck with people, and that’s what I spread throughout the Internet. I ain’t trying to show niggas I’m tough on the Internet that’s for a nigga to see when he run up here playing.ĭX: True.